Google Ads targets immediate high intent, while Meta Ads is superior for visual storytelling, lower CPL lead generation, and broad targeting. We recommend using both platforms for a full-funnel strategy: Google for capture, Meta for awareness and retargeting.
How do you create lookalike audiences?
We use your existing customer data (emails, phone numbers) to build audiences that resemble your best buyers. We analyze purchase history, engagement patterns, and demographic data to create high-value lookalike segments with 1-10% similarity.
What are in‑app lead forms?
These are forms that appear directly inside Facebook/Instagram, allowing users to submit their info without leaving the app. This eliminates friction, increases form completion rates, and reduces cost per lead by up to 40%.
Do you track conversions with CAPI?
Yes, we implement Conversions API for more reliable event tracking, especially important with iOS privacy changes. CAPI sends server-side data directly to Meta, improving conversion measurement accuracy by bypassing browser limitations.
How often do you test ad creatives?
We run continuous A/B tests on images, videos, headlines, and CTAs to find the best‑performing combinations. We test at least 3 variations per campaign, analyze performance weekly, and scale winning creatives quickly.
Can you retarget my website visitors?
Yes, we set up pixel‑based retargeting campaigns to re‑engage visitors who didn't convert on their first visit. We create customized audiences based on page views, time on site, and cart abandonment to deliver personalized ads.